Kate Cattani, Creative Director & Brand Leader

ABOUT

I’m a Creative Director and Brand Leader who helps organizations shape how their brands show up in the world with clarity, confidence, and intention. I work with teams to define what a brand stands for, understand who it’s speaking to, and create a clear vision for its growth path.

My work lives at the intersection of brand strategy, creative direction, and audience insight. Strong brands aren’t built by chasing trends or adding noise; they gain strength by understanding the market, respecting their audience, and communicating with emotional intelligence. When creative aligns with business goals and human behavior, it performs.

HOW I LEAD

I lead with vision and empathy. That means setting a clear direction for a brand and staying deeply attuned to how people experience it. I’m intentional about asking the right questions early to guide decision-making and create alignment. My leadership style is collaborative and decisive: I bring clarity to complex challenges, align cross-functional teams, and ensure the end-product not only looks great, but feels right for the audience and the moment.

WHERE I ADD THE MOST VALUE

I add the most value when organizations are ready for their brand to perform at a higher level creatively and strategically. As a brand leader, I help stakeholders sharpen their vision raise creative standards, and build belief in the brand across the organization.

As the leader of the creative team, I ensure that strategy, storytelling, and execution work together to support the brand vision. I build high-performing teams and creative systems that can deliver consistent, quality work that can scale as the brand grows. I am equally effective setting direction, guiding teams, and engaging hands-on when needed to move the work forward.

EXPERIENCE & RECOGNITION

Over the course of my career, I’ve led creative teams and branding initiatives for Fortune 500 companies, nonprofits, startups, and growing organizations across many industries. My work has been recognized with multiple Telly Awards and Communicator Awards for Excellence in Branded Content, among other honors.

WORKING WITH ME

I’m thoughtful, direct, and deeply invested in doing the work well. Teams trust me to bring clarity, elevate standards, and lead with confidence and emotional intelligence. I’m comfortable shaping vision at a high level and guiding the details that bring it to life.

I take great pride in helping brands and teams do their best work.