Brand Refresh & Modernization

Children’s Specialized Hospital Foundation

Role: Creative Director, Brand Strategy, Messaging, Creative Leadership

Scope: Brand identity refresh; messaging, tone, and voice; style guides; multi-channel campaign development

Industry: Healthcare, Nonprofit

The Challenge:

As Children’s Specialized Hospital Foundation grew in size and influence, its brand no longer reflected the depth of its mission, the breadth of its work, or the sophistication of its supporters. The brand presented as dated and small, limiting its ability to attract new donors, partners, and leadership-level supporters.

In 2020, as the Foundation was preparing to launch its largest capital campaign to date, with a $45 million goal, it became clear that the brand needed a refresh that would signal credibility, momentum, and institutional strength to donors encountering the brand for the first time without alienating existing long-time donors.