Campaigns & Case Studies

When the United States Hunter Jumper Association (USHJA) Foundation needed to modernize its identity and connect more deeply with its equestrian community, I led a complete rebrand from visual identity to messaging. The result was a refreshed look and voice that honored tradition while positioning the Foundation for growth and greater donor engagement.

I transformed a utilitarian room in a Massachusetts high school into a vibrant, school-spirited retail space by designing the visual identity, permanent graphics, signage, and store layout. The result is a space that energizes students, boosts school pride, and elevates the shopping experience for students and parents.

I’m proud to have been part of the launch of a brand new convenience store chain, Happy Dave’s. I designed their Retail POP templates based on the brand identity and store design to make it visually impactful and drive customer engagement. From permanent signage and displays to promotional signage, every piece conveys the fun, approachable identity of Happy Dave’s while driving engagement and sales.

To strengthen donor engagement and improve brand position in the marketplace, I led a brand refresh for Children’s Specialized Hospital Foundation that included visual identity, style guides, redefined voice and tone, and multi-channel creative assets. The modernization elevated the brand’s presence, grew digital engagement, and positioned the organization for growth and sustainability.

Children’s Specialized Hospital was struggling with a lack of understanding about their services. As a rehab hospital, CSH does not perform surgeries or “save lives” in a traditional sense, so I created an ad campaign that explained how they help kids in a way that resonated with donors. The campaign combined powerful storytelling with bold creative across all platforms. It drove measurable increases in engagement, donor acquisition, and giving.

I built a complete brand identity for a local realtor looking to stand out from competitors and attract attention on social media. I developed a modern logo, style guide, content strategy, and social media templates that instantly gave Gerstel Homes a polished and trustworthy brand presence online. The realtor saw a steady increase in engagement and attracted new clients within the first 90 days of launch.