Award-winning Creative Director and Brand Strategist with 15+ years of experience leading integrated campaigns across retail, digital, and experiential channels.

Expert at turning ideas into revenue-driving creative for brands of all sizes.

Known for building high-performing teams and leveraging AI and automation tools to work smarter and faster.

Career Highlights

  • Increased revenue by $3M by initiating proprietary client-facing platforms and expanding service offerings.

  • Reduced operating costs by $750K through workflow improvements and vendor relationships.

  • Improved marketing performance and brand positioning substantially with $400,000 budget savings.

  • Doubled email marketing click rates in one year with an analytical audience approach and content overhaul.

  • Increased website traffic by 240% through digital marketing strategy and creative development.

  • Developed go-to-market strategies and visual identities for numerous successful start-ups and new product launches.

  • Built and mentored successful, high-functioning teams.

Core Competencies

  • Brand Development, Graphic Design, Typography, UX/UI Design

  • Campaign Strategy, Storytelling, Content Creation, Digital Advertising

  • Client Management, Vendor Relations, Budgeting, Process Optimization

  • Printing, Production & Fulfillment

  • Leadership, Team Building and Communication Across All Organizational Levels

  • Adobe Creative Suite, Microsoft Office, Google Analytics, Meta Ads, Email Marketing Platforms, Project Management Platforms

  • AI-Powered Tools for Design, Automation, and Data-Driven Strategy

Awards & Recognition

  • 3 Telly Awards for Branded Content

  • 3 Communicator Awards, including Excellence in Branded Content

  • Most Valuable Partner, Global Partners LP

  • Best Places to Work NJ, Nonprofit of the Year, Philanthropists of the Year, and Leading Women in Business Awards

Leadership Style

I lead with a collaborative and results-driven approach, combining brand vision with tactical precision. I mentor teams, optimize operations, and inspire clients to push creative boundaries while delivering measurable ROI.


Professional Experience

Principal & Creative Director (2015-present)
Cattani Creative LLC | Matawan, NJ

As the founder and lead creative strategist of Cattani Creative LLC, I’ve grown a boutique branding and marketing agency serving small to midsize clients across industries. From retail marketing campaign management to website design and integrated marketing strategy, I help every client achieve growth.

  • Built and mentored a flexible team of contractors and creative partners, overseeing project delivery across design, copywriting, web, and marketing.

  • Implemented AI‑assisted workflows and automation tools to boost project efficiency, automating routine design variants, streamlining revisions, and accelerating content iteration showcasing leadership in creative tech integration.

  • Elevated local small‑business brand visibility through strategic creative direction and cohesive brand ecosystems.

  • Delivered polished, narrative‑driven campaigns that increased client web traffic, social engagement, and customer inquiries

  • Led full‑service brand, digital, and experiential campaigns, from concept to launch, for diverse clients.

  • Secured and managed client engagements, vendor partnerships, and agency finances while scaling the business sustainably.

  • Served as the primary creative consultant and strategic advisor for product launches, brand refreshes, digital activations, and content strategy.

Director of Marketing & Communication (2020-present)
Children’s Specialized Hospital Foundation | Mountainside, NJ

Led brand repositioning, content strategy, and multichannel marketing to increase donor acquisition, retention and revenue. Produced award-winning storytelling and video content and high-performing campaigns. Directed internal and external communications, built and led a team of 10+ staff and vendors, and served as strategic counsel to leadership.

  • Doubled email click rates and boosted website traffic by 240% through targeted strategy and content innovation.

  • Reduced marketing expenses by 30% while improving results using data, trend analysis, and efficient budget allocation.

  • Developed integrated employee engagement and culture campaigns that contributed to multiple organizational awards.

  • Designed and directed award-winning creative projects and campaigns.

  • Implemented AI tools to enhance content development, performance tracking, and team efficiency.

Creative Director
The Steinberg Group | Somerville, NJ

Led branding, marketing, events, and retail marketing execution for clients, including Hess Corporation, ESPN, Toyota, Miller Coors, PepsiCo, and more. Designed in-store signage and developed brand identity for new and existing retail chains. Expanded agency offerings and generated multi-million-dollar revenue growth through innovation, strategy, and vendor management.

  • Led cross-functional teams in delivering integrated campaigns across print, digital, and retail environments.

  • Designed award-winning brand creative and marketing assets for Fortune 500 clients.

  • Launched proprietary online platforms to streamline client communications and asset delivery.

  • Managed multimillion-dollar marketing budgets, vendor negotiations, and RFP responses.

Sr. Art Director
Hess Corporation | Woodbridge, NJ

Created customer-facing marketing materials and annual campaigns for the iconic Hess Toy Truck, along with all event, tradeshow and retail signage for over 1,300 stores.

Creative Production Manager & Assistant Art Director
Freelance Copy Writer
Hobby Publications | Manalapan, NJ

Managed production for several trade publications, including ad layouts, editorial copy, and visual content. Supported art directors with design work, color correction, and proofing. Wrote product reviews in two magazines bi-monthly.