Video projects
If you don’t have great video content, you’re missing out on revenue. Video is where story, strategy, and style collide. As a creative director, I lead concept development, scripting, visual direction, production, and editing to bring brand stories to life on screen. From short videos for social media to commercials and documentary-style videos, my focus is always on creating an emotional connection that resonates. I’ve won 3 Tellys and 3 Communicator Awards for my production of branded video content.
What Does it Mean to Be a Champion?
Gabby’s Story
With a budget of only $25,000, I managed the production of this award-winning video for Children’s Specialized Hospital Foundation. The shoot spanned three days in four different locations. I managed this project from concept and script development to filming and editing.
The results went beyond the awards the video won. This video increased social media engagement and website traffic, attracted media attention, and inspired donations.
It Started with a Spark.
CSH Foundation’s 40th Anniversary
This video was created to celebrate CSH Foundation’s 40th Anniversary as part of a larger marketing campaign. Produced for under $2,500, the video uses curated b-roll under a VO from one of the hospital’s patients to demonstrate the impact that donors have made over the last 40 years.
It was debuted at the anniversary celebration and subsequently used in email and on the Foundation website to inspire donations. The 40th anniversary campaign led the Foundation to raise a record $8 million in a non-campaign year.
Transforming Lives 2.0
$45 Million Capital Campaign
This video was filmed in two days and supplemented with new and existing b-roll to stay within a $15,000 budget. The purpose of the video was to introduce the largest capital campaign in CSH Foundation’s history to committed donors and new donors, demonstrate the need, and explain how the funds will be used to transform the future of pediatric care for children in New Jersey and beyond.
This long-form video was used in specific instances and was cut into multiple :30 and 1:00 clips to be used on social media and OTT.
The campaign ultimately achieved its $45 million goal, attracted consistent media attention, and increased social media followings across all channels.
Never Give Up.
Nikos’ Story
This video was created with a budget of $10,000 and shot in one day at one location. I directed the concept, wrote the questions for the family to invoke the best responses and emotion, directed filming, and managed editing for this project.
The purpose of the video was to introduce our ambassador child for 2025, raise awareness for Children’s Specialized Hospital Foundation, and operate as a fundraising tool. It increased social media engagement, increased brand awareness, and inspired donations every time it was featured.